From my early days selling scarves at Liberty London, I quickly discovered a passion not just for the art of selling, but for the deep, human connections formed with every customer. That spark of engagement led me to pursue opportunities in marketing and eventually, digital strategy, where I honed my skills as a social media consultant. Over time, I realized that the greatest value I brought to my clients wasn’t just in crafting campaigns or managing platforms, but in asking the bigger questions and aligning their marketing efforts with their core values. This realisation led me to retrain as a coach, completing my Level 7 qualification in senior and executive level coaching, where I refined the skills that allow me to combine strategic insight with empathetic guidance.

Now, I am thrilled to merge my coaching expertise with my consultancy background, offering holistic coaching services to brands with heart. Whether you’re feeling overwhelmed, disconnected from your original vision, or simply unsure where to focus, I help you cut through the noise, reconnect with your core values, and rediscover the clarity and confidence to move forward. My approach is tailored and personal, bringing together structure, deep listening, and a keen understanding of what it takes to succeed in business today. As I work with personal and small brands that may have lost their focus, I bring the same level of commitment and empathy I’ve always had for my clients, guiding them toward clarity in both their messaging and strategy.

In my career, I’ve helped brands expand internationally, strategise for growth, launch new products, and establish meaningful customer loyalty—always starting with the vital but often overlooked process of listening. A social media strategy, in my view, is never a one-size-fits-all solution. Each brand deserves a strategy that resonates with its unique purpose and challenges. It’s about more than just posting content; it’s about ensuring alignment across every part of the business, challenging outdated perspectives, and building a sustainable and authentic presence. My goal is to eliminate the stress and confusion often associated with social media, helping business owners confidently communicate their message and connect with their audience in a way that feels true to who they are.